Is Green Hosting a Marketing Ploy?

Nowadays, as the clamor to save our planet from pollution, side effects and global warming is gaining momentum, it is catching up with the online businesses also and even the companies that are offering web-hosting services. So in order to attract the net savvy environmental enthusiasts and software people companies are turning into more popular green hosting services. Those companies who are offering green hosting services using renewable sources of alternate energies to power their host servers are attracting lot of customers.

Now a valid and most pertinent question arises. Are all those companies that are into green hosting really using renewable sources of energy? There are lots of web hosting companies that are coining the green hosting word as a marketing ploy just to increase the number of users of their web hosting services. They are just cashing in on to the sentiments of the people who wish to do their bit and contribute to the efforts of the activists who are trying to save the planet.

There are growing numbers of companies that are offering green hosting are not duly certified or credited for green hosting services. This is again raising concerns whether they are really offering pollution free services.  This is also true that the nature of the web hosting business mandates that the servers should function continuously without any interruptions even for a second. Sometimes to cover insufficient green power generation by alternate sources of energy sources, the main power grid of the company should be connected. So what ever may be the reasons hundred percent eco friendly continuous power generation by renewable energy sources is not possible.

So before selecting a green hosting services one should do a bit of research on their part and analyze the reviews of different people and experts and decide upon themselves whether the service offered by the company is really eco friendly or not.  People should select a green web hosting services that generates at least 90 percent of power required for the operation of its servers by environmental friendly resources.

Companies that are offering green-hosting services should realize that green hosting is not just a mere marketing tool. They should lead by example and make other web hosting services to implement green hosting services for the overall advantage and benefit of the mankind. The green hosting companies should set an example by reporting verifiable and accurate statistics for the benefit of one and all.